Insider Insight

Meet Dakota Reinike, Digital Producer for ASR Media Productions. Dakota has loved creating content for as long as she can remember and her typical Friday night as a kid was spent writing and editing videos with her best friend.

Here are a few organizational tips and tricks that Ashley, Katie and Krysta live by:

Abby Mutschler, senior editor for ASR Media Productions, began her media career writing material instead of editing it.

Steve Kauffman, ASR Media’s Assistant Director of Photography, caught the video bug at age 10 when his Dad gave him a Sony Handycam.

Find out from ASR Media’s Senior Editor, Abby, about why camera stabilization helps ASR grab an audience and tell our client’s story.

Dylan Sweeney, lead camera and editor at ASR Media, stumbled into a career in videography from his love for music. Learn about how his motivation for quality video is rooted in his desire to entertain.

We all know ASR Media Productions’ hardworking, Emmy® award-winning, Vice-President of Production & Operations, Katie Santana but do you know how she entered the world of videography and editing?

Our producers, KP & Steph, break down the value they bring to a film set.

Ashley and Katie discuss how they’ve managed the #ASRTeam virtually and successfully throughout the pandemic.

Discover how The PEAK TV filmed through the pandemic while still bringing you quality content about the Lehigh Valley.

The #ASRTeam has prepared a full summer of new content for you! Find out when Virtual in the Valley, HealthNOW & The PEAK TV will air on WFMZ this summer.

Hear from our Video Visionary, Steve Kauffman, about his favorite tools and programs to help capture and create a beautifully finished video.

Dylan explains why lighting can make or break your next video.

Hear from Abby about why good audio trumps video in making a great production.

#ASRTeam takes you behind the scenes on what a typical day on set looks like.

Often the ones who come up with the idea for a project, a producer executes the production of a video following a detailed plan from beginning to end.

Rachel Moyer of Social T Marketing & PR sat down with Director of Photography, Katie Santana, and Associate Producer, Katie Pressler, for a behind the scenes look at Emmy® award-winning television production.

Despite designing cameras to mimic the human eye, they do not register light at the same efficiency or clarity as a healthy eye. A camera simply cannot process the details and contrast a human eye can see and differentiate without a little help. That help is lighting.

Hear 10 tips from our producers on how to nail a video interview.

For any video company, the most important equipment investment for high-quality production ironically has nothing to do with video. You can buy the most expensive camera in the world and at the end of the day, AUDIO will ultimately determine the success of a project.